中鐵二局形象識別系統

《中國中鐵二局集團有限公司企業視覺識別系統(VI)管理手冊》:

為認真貫徹中國中鐵股份有限公司《關于統一規范使用“中國中鐵”企業形象標識的通知》精神,我們依據《中國中鐵股份有限公司企業視覺識別系統(VI)管理手冊》,編輯印制服了《中國中鐵二局集團有限公司企業視覺識別系統(VI)管理手冊》(以下簡稱《手冊》)。

《手冊》的總體要求:根據企業識別系統各類基礎要素及組合要素,對企業形象采用同一的規范、同一的模式,以全面準確展示企業形象的個性化特征,給社會公眾視覺沖擊,達到傳播“中國中鐵”、“中國中鐵二局”品牌的目的。

中國中鐵標志:                cul01.jpg
企業標準字:                cul02.jpg
企業標準色:                cul03.jpg

標準色是企業視覺識別的基本要素,通過視覺傳達產生強烈錢象,達到色彩在視覺識別中的作用。

企業標準色:藍色(C100、M55),均已標準化,不得更改。

為確保標準色在不同紙材印刷中的色彩相同,特規定幾種常用紙張的印刷輸出精度。

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